Clarification/ announcement

In prairie dog's last issue, I wrote an editorial about our magazine's ambitious plans for the beginning of April.

Here's an update, since today is the first day of the month.

Today, prairie dog moves to fill the news gap created by savage cuts to media both locally and nationally. Since the fall of 1999 this magazine has been published every second Thursday. Starting today, that changes to every day (except Sundays--though that might change down the road).

Besides the move to a free-distribution daily, we're also changing the delivery model of our publication. While the new prairie dog daily will still be available free at over 400 locations city-wide, today marks the start of an ambitious home delivery plan. Roughly 60,000 Regina households will find (or have already found) copies of our magazine delivered directly to their doorsteps. We plan to expand this home delivery in the very near future.

In case you're wondering, this change was made possible by strong growth in our advertising sales over the last few years. This robust revenue stream pays our priniting costs, office expenses, staff salaries (prairie dog employs 260 people full-time) and our new fleet of delivery trucks (well, we only have four so far, but we like to call it a fleet).

For more information on the new daily prairie dog, call us on our fax line: 352-9686. If you can't get through just leave a message after the beep.

Finally, a clarification: due to a typo in last issue's editorial some readers thought we might be moving to a weekly publication frequency. No, we're not doing that. That would be completely nuts.