Through two different avenues I've been privy to a solicitation from the editor of Fine Lifestyles Regina seeking people to write for the magazine. Here's the form the pitch takes: He's looking for two kinds of writing: features (longer stories not tied to a particular advertiser) and advertorial (typically business profiles, these are part of an advertising package purchased by a client and subject to the client's approval).
As a business model, I suppose whoring a significant portion of your "editorial" content to garner advertising revenue might work. Although you'd think Reginans would have better things to do with their time than read what amounts to a glorified advertising insert. Or maybe not. But as far as any claim these magazines might make to journalistic credibility, forget about it.