I read Kerouac's On the Road when I was younger, and I feel I've had enough. Consequently, I feel pretty much no desire to read The Dharma Bums.
The new cover by cartoonist Jason honestly has me thinking twice about it, simply by virtue of awesome. On the inside flaps, Jason illustrates a scene from the novel that does an excellent job of showing just how hillarious Kerouac could be.
A good cover should convince readers to pick up the book, and that's just what a lot of the Penguin Deluxe Classics do. They've been enlisting a lot of reputable graphic artists and cartoonists to make up new covers for classic books for a while, including Chris Ware doing Candide, Seth doing a Dorothy Parker anthology, Joe Sacco doing One Flew Over the Cuckoo's Nest, and, my personal favourite, Tony Millionaire doing Moby-Dick.