Do you really need to send that text?

The increasing boldness of cellphone users inside movie theatres is reaching new highs. It's seems socially accepted to TEXT during the screening. Guess what. The theatre is dark FOR A REASON. The screen glare is impossibly distracting and singlehandily ends with the suspension of belief any half-decent flick requests. My call is for all those annoyed with this inconsiderate behavior: SPEAK UP! Movie etiquette can't defend itself.