Sea kittens?!?!?

During some before-bed web-wandering last night, I bumbled across a PETA (People for the Ethical Treatment of Animals) campaign to get people to stop eating fish. Or, rather :"Sea Kittens", as PETA has re-branded them. "Because nobody would hurt a Sea Kitten," says PETA.

As far as I can tell the campaign was launched last fall in Europe then swam it's bubble-eyed way to North America in January. Here's some news links on it: one from the Telegraph, another from the Calgary Herald (actually the Canwest wire service) and this critical piece in The Economist.

My take? It's a goofy and misguided campaign but it's kind of charming, too. Well, to fish-eating me, anyway. And given the world's current well-documented problems with insane, out-of-control over-fishing, what the hell, why not try to get people eating fewer fish in favour of a vegetarian diet?

In other PETA-related news, the band Pet Shop Boys are not going to change their name to "Rescue Shelter Boys", as PETA requested.

(Sea kitten artwork copyright PETA)