Business to Planet: Survival First, We'll Go Green Later

We are so screwed. Today's Business Incubator on the Globe and Mail website considers the question of how important the environment should be to your business. Considering this is being taped and put on the web for anyone to see, you have to assume this group of business owners and consultants are putting their best face forward. And as it turns out, the consensus Canada's business people want the world to see is that the public doesn't really care about the environment so why should they? Moreover, as we're in a recession, business people have to worry about their own survival before concerning themselves about anything as abstract as the planet's.

In other words, if you and I, as consumers, don't stop buying over-packaged, toxic products shipped from the four corners of the globe (because we have sooooo many options), companies won't stop making them. In fact, they'll make more.

Sounds like yet more evidence that the only way to get anything accomplished for the environment is through strong federal legislation. But, hey, that's just me.